1) Basic Demographics

• Name & Photo: Aarav Mehta (use a clean, professional headshot—mid-30s Indian founder in a smart casual blazer; neutral office background)
• Age Range: 30–35
• Gender: Male
• Education: B.Tech (CS) + MBA (ISB/IIM/Top global B-school)
• Occupation / Title: Founder & CEO, B2B SaaS (Series A)
• Income Range: ₹40–70 LPA (≈ $50k–85k)
• Location: Bengaluru (urban tech hub; sells to US/EU)
• Marital / Family Status: Married, nuclear; spouse in tech/product; no kids (yet)

2) Background & Lifestyle

• Work Background:
  • 8–10 years in SaaS/product; ex-PM/Head of Growth → founded startup.
  • Company size: ~20–35 employees; seed→Series A; runway 12–18 months.
  • Owns revenue + growth; manages marketing vendors; speaks to investors weekly.
• Family Life:
  • Weekdays packed; weekends split between family time & strategic planning.
• Day-to-Day Routine (Typical):
  • 6:30–7:30 Gym + podcasts (SaaStr / Lenny’s / a16z)
  • 8:30–10:00 Standups + pipeline review (HubSpot, GA4, GSC)
  • 10:00–1:00 Product/roadmap & investor/enterprise demos
  • 2:00–5:00 Growth reviews: SEO, content, paid; vendor syncs
  • 6:00–7:00 Founder LinkedIn post/commenting; hiring/outreach
• Lifestyle Choices: Tech-savvy, time-poor, convenience-first, health-conscious, premium gadgets, rides on data not hype.
• Personality Traits: Visionary, analytical, decisive, ambitious; tolerates smart risks; hates fluff.

3) Goals & Motivations

• Primary Goals (next 2–3 quarters):
  • Pipeline: +35–50% qualified demo requests QoQ from inbound.
  • Organic: Rank Top 3 for 20 core SaaS keywords in 6–9 months.
  • Content Engine: 4–6 authority posts/month + 2 refreshes/month.
  • Efficiency: Lower CAC; payback < 12 months; scale without hiring large team.
• Secondary Goals: Founder brand on LinkedIn; US/EU expansion; VC confidence.